We’ve set up Ding as a not-for-profit social enterprise to support the local community. The price of the tours covers costs, and any money we make is reinvested in the business so we can do even more good stuff. We aim to promote cycling in Cardiff as a healthy and sustainable way to get around the city and to support local independent businesses. Cardiff is a beautiful cosmopolitan place, partly because of its historic trading connections. Immigration has helped to shape the city and we celebrate that diversity on our tours.